Marketing has mostly been about taking bets. We do a quick assessment and move across the chessboard – not without a definite worry that the next move will knock us out of the battle. Structured market research has been the unsaid holy-grail of marketing for years- a need which has become even more prominent. In today’s digital era, we don’t know how multiple digital advantages (like data, computing, analytics) could be deployed by competition to out-manoeuvre all our assumptions.
This is where it becomes imperative to take a scientific approach and turn marketing bets into opportunities. We at Agdova know when your customer segments are latching on to a fad or essentially undergoing a transformation, why they are bouncing from your site in less than 10 seconds while spending half hour scanning competitor’s product pages. With our research, we would like you to proclaim ‘Checkmate’ more as a norm than just a chance outcome.
