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The current time is quite challenging for every business across the world!
With all the unpredictability around how long the COVID-19 epidemic will affect our lives, it’s quite difficult to decide which marketing technique is the best for any business!
Social media marketing is one of the most effective online marketing techniques that helps you to connect with your prospective customers and drives profits to your door. If you haven’t included social media marketing in your online marketing strategy, then it’s high time to invest in professional social media marketing services. There are many social media platforms available to the businesses today. Honestly, you don’t need to be active on every social media platform. Promote your offerings on the social media platform where your target audience chills out!
Undeniably, all social media platforms have earned tremendous momentum in the past few years but Facebook propelled itself to the top of the heap. From building brand awareness to acquiring new customers, Facebook marketing helps you grow your business online!
So, if you are not leveraging the power of Facebook then you are likely to be missing out opportunities to enable your business shine on the digital landscape.
Want to know more about advantages of Facebook marketing?
Let’s dive into some major benefits of Facebook marketing that will blow your mind.
Massive Global Exposure
Facebook is doubtlessly the king of social media with over 2.6 billion users across the world. In fact, more than 1.37 billion users log in to their Facebook accounts daily.
That’s a big number, right?
Well, Facebook is one of the best social media platforms that helps you to reach your targeted audience, increases your brand awareness, boosts your website’s traffic, and builds your strong customer base. In order to market your offerings, Facebook provides you multiple ways like groups, pages, rooms, and ads.
Even, if you want to take your business in front of a specific audience in a particular location, then you can invest in Facebook ads, which are very popular and get you measurable results.
Alignment with Both B2B & B2C Businesses
Facebook marketing is beneficial for both B2B and B2C businesses.
Don’t be surprised, it’s true!
Do you know, 75 percent of B2B buyers use Facebook to support their buying decision. So, no matter which business-type are you running – a B2B or B2C, Facebook marketing plays important role for both, and brings astounding results for both.
Certainly, B2B space is extremely competitive but with the right ad campaigns, you can reap the desired results.
Low Marketing Expenses
Facebook marketing is a cost-effective way to grow your business. In fact, if you don’t have a website then you can leverage the power of Facebook to market your offerings and boost sales. Facebook allows you to create a business page, and enables you to promote your products & services at no cost. Isn’t it great?
You can connect with your targeted audience at no cost. However, consistency matters a lot when it comes to organic marketing efforts. If you are not consistent with your efforts, then you may not get the desired results. So, be consistent and creative on Facebook! Post content that makes your business unique. Well, it’s no secret that you cannot track organic marketing efforts that deep. So, you can invest in Facebook ads to get measurable results.
Facebook ads are quite affordable than ads on other social media platforms. You can customize Facebook ads according to your budget and requirements. CPC (Cost Per Click) and CPM (Cost Per Impression) are the two major payable methods for doing so. If you want to grow your business online, and are looking for a budget-friendly social media marketing platform, then nothing can provide your better results than Facebook.
Boosted Website Traffic
Today, driving relevant traffic to the website is one of the major concerns of many business owners. After all, more website traffic means more sales. Luckily, Facebook can help you to increase your website traffic and improve sales. Facebook allows you to embed external links to your post that help users navigate to the webpage they are looking for. This drives relevant traffic to your website and increases your sales too.
Wondering which links should you include in your Facebook post?
You can include any website link that makes sense with the content you want to post on your Facebook page. However, blogs are the best way to attract an audience to your website. So, if you haven’t any blog section on your website then it’s time to create one and share it on your Facebook business page regularly.
Increased Brand Loyalty
Audience interaction is necessary to establish your business as a brand in the digital era. With Facebook marketing, you can magnify your audience interaction rate which promotes brand loyalty. You can enable a chatbot on your business page to interact with your audience and customers.
In this tech-savvy world, people want instant response. No one is willing to wait for your call or mail. Thus, it’s imperative to use a chatbot that makes you more responsive to queries and seeds loyalty to your business.
Well, engagement plays a major role in developing brand loyalty, and Facebook has the potential to increase engagement rate like no other social media platform. Engagement in the form of comments, likes, shares, not just builds a strong connection between your business and audience, but also improves your brand loyalty that brings in new customers.
Honestly, Facebook gives you a lot of data. You can track everything on Facebook through metrics likes engagement, reach, impressions, referral traffic, page likes, page followers, post likes, comments, shares, video views, video retention rate, and more. You can use this information to convert your current strategy into a result-driven Facebook marketing strategy.
This is the digital era.
No business can achieve its goals without having an impactful online presence. Having a strong presence on Facebook is now more important than ever. So, if you want to enjoy a worldwide reach of your business, and take it to new heights then you should invest in professional Facebook marketing services!