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Whether you want to increase your brand awareness, sell your products, or generate more leads for your business, search engine optimization or SEO, an essential online marketing technique helps you achieve your marketing goals. SEO improves your website’s visibility across search engines, and drives more relevant and organic traffic to your website.
But, you cannot just go on with this tool the same way always, as SEO keeps changing!
SEO techniques that were once used to be popular and effective, are now steadily sinking into oblivion! Certainly, some of the SEO practices are evergreen but in order to be on the top of search engine result pages, you need to be well-versed with the latest SEO trends as well.
Following are the top SEO trends that you need to know to shine your website on top of search engine result pages in 2021:
Artificial Intelligence (AI) Will Be A Big Player in SEO
AI is transforming how people react to the online content they come across. Google’s AI algorithm – called RankBrain plays a major role in the search engine ranking factors. Well, RankBrain is a major component of the core algorithm of Google that uses machine learning to bring the most relevant results to search queries.
According to Google, RankBrain is one of the most important search engine ranking signals. So, it’s time to optimize your website according to this algorithm.
User Experience (UX) Will Be On Centre Of The Stage
Undeniably, user experience (UX) plays a major role in the digital landscape. It’s all about improving the user experience of your website. Search engines are now getting smarter by updating their algorithms with a higher focus on user experience.
In 2021, user experience is predicted to have a big impact on search engine rankings. So, if you want to be on top of search results in 2021, then you should focus on improving the user experience of your website. In order to improve the usability of your site, you need to work on load time, site accessibility across different devices, navigation, readability score, and lot more. Search engines like Google, Yahoo, Bing will reward the site with higher rankings, that offer a good user experience. So, focus on the user experience of your site!
Local SEO Will Be Even More Prominent
Local SEO is an effective way for the website to get found by your potential customers near your location. Local SEO improves your online visibility, increases your brand awareness, and helps you garner more leads for your business. Certainly, it is a great way that helps you to bring your business ahead of the competition. In 2021, local SEO will be a “big” thing. The era of social distancing makes the local SEO more important than ever, for every business. Therefore, you need to focus on optimizing your business for local search.
Fortunately, Google makes the way of local SEO easier for you. Google My Business is the best way to optimize your business for local search. Create a local listing of your business, verify it, and manage it. Make sure the information you entered in your business listing is up-to-date. There is one more thing that makes a big difference in local SEO – “Reviews”. No listing is complete without reviews. Today, 90 percent of people check reviews before making any purchase decision. In fact, reviews have the power to convert your visitors into customers. Search engines are now getting smarter by updating their algorithms with more focus on user experience.
The reviews showcase the relevance of your business and help you get ranked higher on search engines.
So, never underestimate the power of reviews!
Quality Content Will Still Be The King In 2021
There are few ranking factors in SEO that will fever fade away, and high-quality content is one of them. High-quality content has now become a crucial element of digital marketing.
“Quality Content is King.”
Most of the marketing experts love throwing this famous phrase but what does it actually mean to search engines like Google?
Google refers EAT principle (Expertise, Authoritativeness and Trustworthiness) to identify if a webpage has quality content or not. Well, the content that fulfils EAT principal will rank higher on search engine result pages of Google. The better content you create, the more you get noticed by your targeted audience. Keep in mind, that Google doesn’t like poor and irrelevant content and will put your website down in search engine result pages, if it contains bad content.
So, you need to focus on improving quality of your site’s content. Make sure that site’s content is unique, relevant and easy to understand by users. This will improve user experience of your site and will help your website rank higher on search engine result pages.
Video Will Continue Flooding The Search Engine Result Pages (SERPs)
Today, users want to watch videos rather than reading lengthy articles. Videos attract people, and that’s the reason videos get viral more than any other type of content. From social media networking sites to search engine result pages, videos are everywhere.
Make a query on Google, and the first result you will see on SERP is a video carousel. In 2021, video marketing is going to be one of the major search engine ranking factors. So, it’s high time to incorporate video marketing in your search engine optimization (SEO) strategy. Video marketing is a key to get your business noticed in this competitive digital era. Videos do not just engage your targeted audience effectively, but also improve your brand presence across the web. Use videos that are well-optimized in terms of resolution, size, and more. If performed right, video marketing helps you win the web!
Certainly, 2020 has thrown an endless array of unparalleled curveballs which have changed the way of business operations and online marketing. It’s no secret that we all are navigating to a new world where online visibility plays a major role in the growth of every business. Undeniably, SEO is an ever-evolving technology. SEO techniques that work for you today may not be as effective tomorrow. So, if you want to outshine your competitors in 2021, then you need to keep a tab on the pulse of the latest SEO trends.