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Gaining a competitive edge and maintaining success in this fast-paced digital space is a daunting task but can be possible with the latest web design trends. Using outdated layouts, features and styles not only diminishes your brand’s credibility but also affects your conversion rate. Thus, it’s imperative to follow the latest website design trends.
Let’s face the reality – Trends keep on changing!
Well, there was a time when people love qwerty keypad mobile phones, and today people have moved to touch screen mobile devices. Clearly, everything changes constantly. Like other technologies, the field of website designing keeps on evolving. New web design trends and techniques emerge and evolve continuously.
In order to stay competitive in this competitive business landscape, you need to keep yourself updated with the latest web design trends. In fact, choosing a professional website designing agency is a viable option if you want to revamp your website according to the latest web design trends.
Want to create an everlasting impression with your website’s design?
Let’s dive into some modern web design trends that you should watch out in 2022:
Illustrations and Doodles
Do you know that popularity of illustrations and doodles is increasing at an alarming rate? Right from websites and mobile applications to advertising, illustrations are dominating the design landscape. In fact, a majority of brands are using illustrations and doodles on their website. Some of the big brands that are using illustrations and doodles are Facebook, Google, Microsoft, and more. Incorporating illustrations and doodles in your website can help you attract more customers which ultimately leads to more sales.
Clearly, using illustrations and doodles on your website is a part of visual marketing which is important to reap astonishing results for your business. If you want to gain the attention of your targeted audience, then you should include illustrations and doodles on your website.
Typography animation is also known as kinetic typography. Honestly, it is a beautiful addition to the list of the latest website design trends. Kinetic typography is completely a new game that can help you make your website attractive and engaging.
In simple terms, typography animation refers to the moving text which can help you gain attention, establish a tone, and guide the visitor’s eyes throughout the website. In the coming years, kinetic typography will be seen on a majority of websites. So, you should adopt this trend as soon as you can!
Colour is one of the basic and very important web design elements that have the ability to gain users’ attention and stimulate emotions. Gone are the days when people love to follow simple websites. Things have changed a lot now! Today, people used to get attracted to vibrant and popping web design aesthetics. SO, if you are still relying on that old-school basic colour theme, then it’s high time to revamp your website’s look. You can include saturated photos along with fade-out mouse animation on the entire website.
Today, retro and vintage websites are getting popular. Therefore, a majority of brands are getting back to old retro and vintage website designs. If you want to establish a unique brand presence in this competitive business landscape, then you should embrace the vintage and retro design for your website. Apart from this, you can combine past and modern design elements to create memorable designs that appeal to your audience.
Well, there are many creative and vintage themes out there. You can take an idea from them and design a website to stand out from the crowd. Another way to design a unique and appealing website is to hire an experienced website designing agency. Hiring an experienced website designing company can help you take your business to new heights.
It’s no secret that flat designs are always in trend but online users are also getting attracted to complicated gradients as well. Complex gradients offer a nice complement to your website and help you in converting your website visitors into paying customers. So, you should give this amazing trend at least a try.
What exactly a gradient is?
A gradient is a simple but gradual transition from one colour to another. If used correctly, a gradient colour theme can help you add a new dimension and realism to your website. Complex gradients add depth, create visual interest, and shift visitors’ focus across a screen. A complex gradient is one of the latest page trends that you need to adopt this year.
Creative Scrolling Experiences
In order to keep your business ahead of your competitors, offering a creative scrolling experience is one of the best moves. Keep in mind that, scrolling experiences are getting much bigger and better than ever in 2022. Incorporating creative scrolling experiences can help you adjust the pace and interactivity of the content. Besides this, a delightful scrolling experience prolongs user interest and helps you expand your customer base. Clearly, there are many different types of scrolling experiences including fixed long scrolling, long scrolling, tasteful parallax scrolling, and infinite scrolling. So, what are you waiting for? Make your website attractive with creative scrolling!
You may have seen many one-page websites on the web. Well, a one-page website is another trend in web designing. Thinking, why? Keep in mind that people love to tap into the least complicated websites. Today, one-page websites are getting popular. In fact, this type of website works best when you have limited services or products. So, you can consider one-page websites for your business as well.
Motion design is one of the popular website design trends that can help you entice your targeted audience and increase your conversion rate. In fact, many tech giants like Samsung and Apple are using motion design on their websites. Motion design offers an aesthetic balance to your website and allows you to showcase your offerings creatively.
In the Nutshell!
Always remember that the field of web designing keeps evolving. So, you need to adopt the latest web designing trends to reap real outcomes for your business.