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Whether you have an old website or designed a new one, lack of conversions may frustrate you incredibly. After all, increasing conversions is the ultimate goal of every business owner.
Conversions are the lifeblood of all businesses, as they enable it to survive and grow.
Unfortunately, besides having a functional and attractive website, many businesses are struggling to generate leads and drive sales from their website.
Website traffic is one of the crucial factors in the process of lead generation. The more the number of visitors are driven to your website, the more are the chances of lead generation!
However, not only website traffic can fuel your lead generation process, there are many other things that require your focus to expand your customer base.
There are many ways to increase the traffic of your website. You can invest in search engine optimization, online advertising, social media marketing, influencer marketing, and many more to boost your website traffic. If your website is already getting much traffic but not generating sales, then something is seriously broken!
There can be many reasons, a website fails to generate leads or sales. Your website may not be converting because it doesn’t provide what your customers want, expect, or need. Either the website may have some technical issues or your products and services may not be getting marketed enough.
Once you sort out the issue, your website will also be able to convert visitors into customers.
Here are five surprising reasons, that may be stopping your website from generating leads.
You Are Not Utilizing SEO
Search engine optimization or SEO is one of the crucial organic marketing techniques that every business needs to grow in this highly competitive digital era.
SEO, not only helps you get ranked on the top of search engine results, but also increases your brand awareness, improves website traffic, and boosts sales of your business.
So, it’s crucial to invest in professional SEO services. Investing in SEO helps you drive relevant visitors to your website which ultimately leads to more leads and sales.
Your Website Does Not Have Any CTAs
So, what exactly a CTA is?
A call-to-action or CTA is a marketing term planned to prompt users to perform a particular action. It typically is in the form of instructions that help you lead visitors to the next step of the sales funnel.
Undeniably, CTA is extremely important for every website. CTAs encourage visitors on your website to take the next step in their buying journey. Whether your goal is to get more views on blogs or get more queries through the contact form, it’s important to add CTAs to give your website visitors a smooth direction towards the desired action.
CTAs can help you attain your business goals. CTAs overwhelm your website visitors and improves your overall conversion rate. Thus, make sure that your website has an abundance of CTAs.
Having relevant CTAs on your website can help you increase your company’s ROI by expanding your customer base. So, if you haven’t added CTAs to your web pages then it’s high time you do that!
Some common types of CTAs are – Buy buttons/Add to cart, Try it now, Read more, Help or Online Chat, and Social media share buttons and widgets.
Your Website Is Not Mobile Friendly
A mobile-friendly website boosts your website traffic, reduces bounce rate, and helps you improve your conversion rate. Always remember that people are more likely to spend time on a website that provides a good user experience.
If you want to increase your conversion rate, then make sure that your website is mobile-friendly and provides a seamless mobile experience to users.
Your Website’s Navigation Is Messy
Navigation plays a major role in improving the user experience of a website. There is no point in having an attractive website if your visitors are unable to navigate easily through it. Navigation affects how the visitors move around your website. In fact, poor navigation is one of the major reasons why your website may not be converting!
Imagine you have only five seconds to attract the visitor who has landed on your website. Good navigation increases the time duration of visitors on your website and keeps them engaged.
Keep in mind, that the navigation of your website has the potential to increase or decrease your website’s performance. When it comes to generating leads through a website, good navigation is a must! Good navigation helps you retain visitors, and drives more conversions. Thus, make sure that your website has clear and smooth navigation else your website visitors can bounce away. In order to fix the navigation problem in your website, you divide all the categories properly and insert a search function. This will help visitors find the exact information that they had been looking for.
Poor or Insufficient Content
Always keep in your mind, that you only have few seconds to make a good impression on your website visitor. Website content plays a major role in converting website visitors into loyal customers.
Therefore, it’s crucial to have good content on your website. If the content on your website does not resonate with your visitors, they will leave your website.
So, before creating content for your website, ensure that you understand your targeted audience well. Poorly written content can drive your prospective customers away from your website and therefore, the business. Keep your website’s content informative and easy to understand. In fact, you should include the pain points of your prospects with proper solutions in your content. This will help you capture the attention of your website visitors and increase the engagement rate. Also, do not forget to proofread your content before publishing it on the website.
Want to Generate More Leads For Your Business?
In this highly competitive business world, lead generation can be a daunting task for any business. Well, it can be annoying when you don’t get desired results!
Business owners usually run after marketing efforts and overlook above-mentioned website problems.
Are you one of them?
Contact our expert, today!